As a parent there is no greater gift in the world than the renewed sense of discovery and wonder given to us by our children. From the moment we first meet them, the world is changed and we begin to look toward a positive future and desire to create a place where they can maintain the innocence of childhood for as long as possible. We find that there are so many distractions that encourage children to engage in an adult world, rather than protecting the important development of their imaginations and their fundamental need to play. We want to create a space for them where they can simply bloom, in their own time and in their own natural way. This overwhelming sense of protection and love has fueled a passion to design a company with these same core values.
-- Aerin Nicole, Co-Founder